Located in Al Najaf, Iraq, this luxury multi-brand retail store brings together Emporio Armani, Zilli, Paul & Shark, and The Giving Movement within a single retail environment. Developed remotely in collaboration with an international client, the project included the concept design, spatial planning, interior design, and complete technical drawing package for execution on site.

The brief was to create four distinct retail environments within one cohesive store, allowing each brand's established identity to remain clearly recognisable while maintaining an overall sense of continuity. The design balances individuality and cohesion, ensuring that each brand occupies its own defined space while contributing to a unified customer experience. Particular emphasis was placed on developing clear, practical detailing and technical documentation that could be executed efficiently by local contractors, enabling a seamless translation from design to construction.